Jin Ding Partner

Jin Ding has been an innovator in political technology and operations for political campaigns and advocacy organizations for a decade, with a deep expertise in legal compliance. She was previously the director of technology for CREDO SuperPAC and a product manager for Action Kit, the leading digital organizing toolset. She currently acts as the director of technology and operations and the Real Justice PAC. At The Social Practice she delights in everything that’s involved in making teams and processes more efficient, and is experienced with using a range of technology, political or otherwise, to solve problems.

Zack Malitz Co-founder

Zack was the field director on Beto O’Rourke's historic 2018 Senate campaign. He led a more than 800 person team that organized tens of thousands of doors to knock on more than 3 million doors, make more than 20 million calls, and send more than 56 million peer-to-peer text messages. In the 2016 primary, Zack helped lead the digital organizing department for Bernie Sanders' 2016 presidential campaign, and played a key role in defining the groundbreaking volunteer organizing that came to be known as "big organizing." In the general election, he managed NextGen Climate's $12 million campus organizing program, which included 180 full-time field staff and more than 500 student fellows on 235 campuses in 8 states. Zack co-founded the Real Justice PAC, which fights to end mass incarceration and hold police accountable by electing reform-minded District Attorneys to county prosecutor positions; helped launch the ACLU's nationwide grassroots organizing program People Power; and has trained activists in the U.S., U.K., and Canada in "big organizing" tactics.

<= Back to People

Becky Bond Co-founder

Becky served as Senior Adviser to the Bernie Sanders 2016 presidential campaign, and was an architect of the campaign's distributed organizing program. She co-wrote the book "Rules for Revolutionaries: How Big Organizing Can Change Everything," a manifesto for volunteer-powered campaigning at scale to win big change. In 2018, she was an advisor on field strategy for Beto O'Rourke's historic Senate campaign in Texas, which was the largest organizing effort of U.S. midterm elections and set a new standard for volunteer engagement. Prior to working on the Bernie Sanders campaign, she served as political director of CREDO Mobile and an innovator in organizing and politics for more than a decade. Currently, she serves as an advisor to the Real Justice PAC which fights to end mass incarceration and hold police accountable by electing reform-minded District Attorneys. Becky advises advocacy groups, unions and electoral campaigns at The Social Practice, and is an internationally renowned speaker, organizer and strategist.

Maintaining your creativity.

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The benefits (and pitfalls) of working in-house.

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Putting yourself in the client's shoes.

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