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    <loc>https://www.thesocialpractice.org/people2/presence-over-productivity-8gyz3</loc>
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      <image:title>People - &lt;strong&gt;Becky Bond&lt;/strong&gt; Co-founder</image:title>
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    <loc>https://www.thesocialpractice.org/people2/the-benefits-and-pitfalls-of-working-in-house-zfehw</loc>
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    <lastmod>2019-08-22</lastmod>
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    <loc>https://www.thesocialpractice.org/people2/maintaining-your-creativity-gek7k</loc>
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    <lastmod>2019-08-22</lastmod>
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    <loc>https://www.thesocialpractice.org/people2/strongzack-malitzstrong-co-founder</loc>
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      <image:title>People - &lt;strong&gt;Zack Malitz&lt;/strong&gt; Co-founder</image:title>
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  <url>
    <loc>https://www.thesocialpractice.org/people2/presence-over-productivity-8gyz3-3xd3a</loc>
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    <lastmod>2020-10-28</lastmod>
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      <image:title>People - &lt;strong&gt;Jin Ding&lt;/strong&gt; Partner</image:title>
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    <lastmod>2021-03-01</lastmod>
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      <image:caption>2.22.2019 Here's What Beto Could Unleash on Trump</image:caption>
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  </url>
  <url>
    <loc>https://www.thesocialpractice.org/people</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-13</lastmod>
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      <image:title>People</image:title>
      <image:caption>Zack Malitz Co-founder Zack was the field director on Beto O’Rourke's historic 2018 Senate campaign. He led a more than 800 person team that organized tens of thousands of doors to knock on more than 3 million doors, make more than 20 million calls, and send more than 56 million peer-to-peer text messages. In the 2016 primary, Zack helped lead the digital organizing department for Bernie Sanders' 2016 presidential campaign, and played a key role in defining the groundbreaking volunteer organizing that came to be known as "big organizing." In the general election, he managed NextGen Climate's $12 million campus organizing program, which included 180 full-time field staff and more than 500 student fellows on 235 campuses in 8 states. Zack co-founded the Real Justice PAC, which fights to end mass incarceration and hold police accountable by electing reform-minded District Attorneys to county prosecutor positions; helped launch the ACLU's nationwide grassroots organizing program People Power; and has trained activists in the U.S., U.K., and Canada in "big organizing" tactics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f9357a259730001e3ba5d30/t/5fff3e7f391c421cbd6a7bdf/1610563206184/Emma%2Bheadshot%2B1%2Bjpg.jpg</image:loc>
      <image:title>People</image:title>
      <image:caption>Emma Rees EU Senior Advisor Emma Rees is a co-founder of Momentum and served as a National Organiser from the organisation’s launch through to late 2017. She was part of a small team that built the Momentum from the ground up, from an email list to an activist organisation with over 42,000 dues paying members. She coordinated the 2017 general election campaign which mobilised tens of thousands of volunteers and played a decisive role in Labour’s comeback. Emma is a founding member of The World Transformed, Europe's largest festival of political education, and is a trained teacher and certified leadership coach.</image:caption>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/5f9357a259730001e3ba5d30/t/5fff3e3dadd9685baa4935d8/1610563141924/Adam%2Bheadshot%2B2.jpg</image:loc>
      <image:title>People</image:title>
      <image:caption>Adam Klug EU Senior Advisor Adam Klug is a co-founder of Momentum where, as one of three National Organisers, he played a central role in developing the organisation — from its launch around a borrowed table with no money, to an internationally-renowned, innovative volunteer-driven mass membership organisation. Adam’s distributed organising leadership, enabled hundreds of thousands of people to participate in campaigns at scale. He was a founding member of Europe’s largest political festival, The World Transformed. Adam has a background in education and leadership development and is a qualified teacher and a certified coach. He has acted as a spokesperson for Momentum and has advised progressive campaigns internationally.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f9357a259730001e3ba5d30/t/5faee36c64ed9829901176a8/1607027836946/Elijah-Zarlin-015.jpg</image:loc>
      <image:title>People</image:title>
      <image:caption>Elijah Zarlin Digital Director Elijah has spent more than a dozen years working on large-scale digital efforts spanning politics, advocacy, brand storytelling, and product marketing. On the 2008 Obama campaign, he was team lead on email fundraising for the ground-breaking program that raised over $200M. He he led numerous digital organizing, content, and fundraising programs in the climate space first at Al Gore’s Repower America, then at CREDO, where his efforts included a 100,000 person civil disobedience pledge to stop Keystone XL, organizing the largest national rapid response protest during the Obama admin, and switching thousands to clean energy. He has led a response climate content lab at creative agency Purpose, and brand marketing initiatives at the location data platform Mapbox. His work has been featured in The New York Times, NBC Nightly News, CNN, The Atlantic, Harpers, and more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f9357a259730001e3ba5d30/t/5faee18dff73a225b28aed22/1607027713910/Katelyn%25252BCoghlan%25252BHeadshot.jpg</image:loc>
      <image:title>People</image:title>
      <image:caption>Katelyn Coghlan Senior Advisor Katelyn has run, managed, and advised progressive organizing programs and campaigns across the nation. Prior to joining the Social Practice, Katelyn served as the Campaign Manager and Senior Advisor to Cristina for Texas, a progressive challenge to John Cornyn. Before that Katelyn served as the National Deputy Organizing Director for Beto for America, and Deputy Field Director for Beto's 2018 Senate run, where she managed senior organizing leadership to oversee a staff of nearly 800 people that knocked on more than 3 million doors and made over 20 million calls. In 2016, Katelyn was the GOTV director for NextGen Climate in Iowa. Katelyn is a Green Corps graduate and a yoga teacher.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f9357a259730001e3ba5d30/t/5fc93aab4ac40e0e00db143c/1607027839010/jo-b.jpg</image:loc>
      <image:title>People</image:title>
      <image:caption>Jo Beardsmore EU Senior Advisor Jo Beardsmore is a co-founder of UK Uncut, a volunteer led network which pioneered distributed organising techniques and utilised direct action to disrupt government narratives around the economic necessity of austerity. He has applied the lessons learnt to campaigns in the US and UK. Jo has a decade of experience working with trade unions, grassroots groups and progressive organisations, helping them to build online teams, train volunteers, and develop campaign strategy and tactics. Jo also works to facilitate collaboration between social justice organisers and organisations in the U.K. and U.S., sharing the innovative tools, tactics and techniques that make up effective people powered campaigns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f9357a259730001e3ba5d30/t/5fc9491f75cf11114217d139/1607027550597/KF%2BPic.jpg</image:loc>
      <image:title>People</image:title>
      <image:caption>Katherine Fischer Campaigns Director Katherine has worked on and managed organizing programs and progressive campaigns across the country. Starting as an organizer on Beto O'Rourke's Senate race, she managed multiple teams of organizers in Houston and the surrounding area as part of the organizing program that knocked on more than 3 million doors and made over 20 million calls. Since joining the Social Practice, Katherine has worked with candidates and clients to build large-scale organizing and digital programs around climate justice, defunding the police, and worker protections. She served as the Campaign Manager for Cenk Uygur's congressional race in California, and has worked with organizations including the Sierra Club and National Nurses United.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f9357a259730001e3ba5d30/t/5faee1054cb723054160daa4/1607461782048/Becky_Bond_credit-Steve-Lyons.jpg</image:loc>
      <image:title>People</image:title>
      <image:caption>Becky Bond Co-founder Becky served as Senior Adviser to the Bernie Sanders 2016 presidential campaign, and was an architect of the campaign's distributed organizing program. She co-wrote the book "Rules for Revolutionaries: How Big Organizing Can Change Everything," a manifesto for volunteer-powered campaigning at scale to win big change. In 2018, she was an advisor on field strategy for Beto O'Rourke's historic Senate campaign in Texas, which was the largest organizing effort of U.S. midterm elections and set a new standard for volunteer engagement. Prior to working on the Bernie Sanders campaign, she served as political director of CREDO Mobile and an innovator in organizing and politics for more than a decade. Currently, she serves as an advisor to the Real Justice PAC which fights to end mass incarceration and hold police accountable by electing reform-minded District Attorneys. Becky advises advocacy groups, unions and electoral campaigns at The Social Practice, and is an internationally renowned speaker, organizer and strategist.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f9357a259730001e3ba5d30/t/5fff3e0610b2cc44e0b4dfe1/1610563084146/Jin%2BDing.jpg</image:loc>
      <image:title>People</image:title>
      <image:caption>Jin Ding Partner Jin has been an innovator in political technology and operations for political campaigns and advocacy organizations for a decade, with a deep expertise in legal compliance. She was previously the director of technology for CREDO SuperPAC and a product manager for Action Kit, the leading digital organizing toolset. She currently acts as the director of technology and operations and the Real Justice PAC. At The Social Practice she delights in everything that’s involved in making teams and processes more efficient, and is experienced with using a range of technology, political or otherwise, to solve problems.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f9357a259730001e3ba5d30/t/5faee1e624c06f5373b3dad9/1607027703280/Alexandria%252BSousa%252BHeadshot.jpg</image:loc>
      <image:title>People</image:title>
      <image:caption>Alexandria Sousa Senior Advisor Alexandria has led innovative digital and distributed organizing programs for national grassroots campaigns and advocacy organizations across the country. Prior to joining the Social Practice, Alexa was one of the first team members on the Beto for America presidential campaign, helping to set up the staffing, resources, and operational infrastructure across the digital, technology, data, and organizing departments. As the Distributed Organizing Director for the Beto for Texas campaign, Alexa led a 35 person department that organized tens of thousands of volunteers across the country and opened 70 volunteer-run grassroots offices. Before joining the Beto campaign, Alexa project managed a team of organizers to launch People Power, the ACLU's first grassroots organizing program. Alexa also led digital and distributed organizing programs for Women's March, NextGen Climate, and Bernie 2016.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f9357a259730001e3ba5d30/t/5fc93aea36a13c1fdd5acf17/1607023369117/joe.jpg</image:loc>
      <image:title>People</image:title>
      <image:caption>Joe Todd EU Senior Advisor Joe Todd was the Head of Communications at Momentum for 3 years where he built a fundraising operation that raised millions of pounds in small donations, transformed public perceptions of Momentum and pioneered the organisation’s use of digital communications and distributed organising in the 2017 and 2019 General Elections, mobilising tens of thousands of activists to knock on hundreds of thousands of doors. He is also a founding member of The World Transformed, Europe's largest festival of political education, and Common Knowledge, a workers coop that designs digital tools for grassroots activists. He works with progressive organisations to engage volunteers at scale, raise money from small donations and develop deep, impactful campaign and communications strategies for the long term.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thesocialpractice.org/approach</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-01</lastmod>
    <image:image>
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      <image:title>Approach - Use digital tools to organize at scale</image:title>
      <image:caption>Digital tools have revolutionized who can participate in campaigns, where, and how. We use replicable tools and techniques to identify new supporters, and move them to become active participants in your campaign, both online and on-the-ground.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f9357a259730001e3ba5d30/t/5fdbd78e7dc1bd3bfdf9c438/1608243101320/mfora.jpg</image:loc>
      <image:title>Approach - Go for big change</image:title>
      <image:caption>People are inspired by the leaders and organizations calling for solutions that match the scale of today’s biggest challenges. They want to work for big goals that can create tangible progress on systemic issues.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f9357a259730001e3ba5d30/t/5fdbd7d1db8ce11e7aa02080/1608243165276/enough.jpg</image:loc>
      <image:title>Approach - Create a strong plan</image:title>
      <image:caption>Campaigns are about winning progress. That starts with a smart, long-term strategy, rooted in a realistic view of the current landscape, laying out a clear and viable path to bring about the change you seek.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f9357a259730001e3ba5d30/t/5fdbd9220953de01c54a3ba6/1608243499675/clipboard.jpg</image:loc>
      <image:title>Approach - Follow the research</image:title>
      <image:caption>We use methods backed by randomized controlled experiments, to move the needle on engagement, persuasion, fundraising, and voter mobilization. It’s these proven tactics — not vanity metrics and new tech — that win campaigns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f9357a259730001e3ba5d30/t/5fff77941574351ce0ab5f1c/1614638328316/results.jpg</image:loc>
      <image:title>Approach - Persue impact and results</image:title>
      <image:caption>Our time is short and there’s a lot to do. We carefully pick the organizations we partner with to maximize the impact of our work together and to provide high quality delivery on your goals and plans.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f9357a259730001e3ba5d30/t/5fdbd8ed2cd95f0a586c70e0/1608243445692/bigthings.jpg</image:loc>
      <image:title>Approach - Empower supporters to do meaningful work</image:title>
      <image:caption>People are waiting for you to ask them to do something big. Empowering supporters with real responsibilities as part of a principled, strategic campaign plan not only fosters inclusion and ownership — it massively increases your impact.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f9357a259730001e3ba5d30/t/5fdbd9a2cc256c2d9301c24e/1608243639460/nextgen.jpg</image:loc>
      <image:title>Approach - Build long-term power</image:title>
      <image:caption>We achieve more when more leaders and organizations have the resources and skills to effectively organize for progress. Our goal is to help you not need us anymore!</image:caption>
    </image:image>
  </url>
</urlset>

